Want me to rebuild your professional assets with you, in 30 days?
Read this to find out how 6 people a month get their resume, their LinkedIn and their target level rebuilt by me, by hand.
You already know your assets aren't doing you justice.
You've probably rewritten it three or four times. You've read the advice, you've moved the sections around, you've cut it back to two pages and then let it creep to three again.
And it still comes back sounding like a competent manager, when the person who lived it is a leader.
Here's why that keeps happening, and it has nothing to do with your writing. You cannot read your own assets from the outside. Nobody can. You've been inside these twenty years, so the hardest thing you ever pulled off reads to you like a normal Tuesday, and you leave it out. Meanwhile the things you think are impressive are the things every other Director in your field has also written down.
You know perfectly well what a good resume looks like. You're just the one person on earth who can't read yours.
What you already understand, and where it breaks
You understand this:
- Nobody reads a senior resume. They skim it for about six seconds and decide whether to keep going.
- What's on the page has to be repeatable. Somebody has to be able to say it out loud to a colleague and get it right.
- "Cross-functional." "Stakeholder management." "Supported the leadership team through a period of transition." All true, all invisible.
- Your LinkedIn is doing more of the work than your resume is, because that's where recruiters search.
But you can't execute it, because:
- You don't know which of your twenty years is the good stuff. It's all just work you did.
- The biggest things you've done are the ones you've most normalised. The turnaround. The three years you covered a job nobody backfilled. The unit you brought back to plan.
- You were trained to write in "we." Most of you were promoted by reputation, so you never had to sell yourself on paper before, and now you have to and it feels vulgar.
- You don't know what level you should be aiming at. About half the people I do this with are applying a rung below what their record already justifies.
- Your profile uses the words your company uses internally. Recruiters are searching for different ones.
I've had clients tell me, in these words, "maybe something's going wrong in how I explain that." Their bosses tell them "your experience is solid, but it's not coming across clearly," or the one that stings most, "I'm not sure how to place you."
Every one of those is someone telling you they can't decode you.
So we do it together
For 30 days you have somebody sitting on the other side of your assets with you.
I could write the whole thing and email it to you. Plenty of people sell that and it's cheaper than this. I won't, for one reason: anyone can write your resume, and nobody else can learn to say what you're worth out loud. If I hand you a document you didn't build, you'll be word perfect on paper and lost the moment somebody asks you about it in a room.
So we do the digging together, in a session where I ask the questions you'd never ask yourself. I take that away and do the first pass, because staring at a blank page is not what you're paying for. Then we sit down and rewrite it line by line, with you holding the pen and me telling you what a hiring manager sees.
I don't add anything. Not one line of it will be invented, inflated or borrowed. I don't start by making you sound more impressive. I start by showing you what already is.
You'll come out of this able to do it again in five years without me, which is the point.
I've been doing this for seven years, and for eighteen years before that I sat on the other side of the desk in corporate HR, recruiting, hiring and firing. I've been in the room where these decisions get made. I know what makes a hiring manager keep reading and what makes them move on.
What this has done for people
I'll be straight about the framing. Most of these people went on to do more work with me, so I'm not claiming a rebuilt record did all of it on its own. But it was the first thing we changed, and in several cases it was the thing that moved first.
One client resisted touching her LinkedIn for weeks. She finally changed her titles in May, to the words recruiters were typing rather than the ones her company used internally. In June a recruiter found her for a confidential senior role that was never advertised.
Of six clients who had offers within five weeks, three were headhunted after a recruiter found their resume or their profile. Worth saying out loud, in a market where people keep announcing that resumes are dead.
Another client had pulled off a full turnaround in 2011, in the middle of the Arab Spring, and had never thought to put it anywhere. It went on page one.
Directors and VPs, ten to twenty-plus years in.
Pharma, tech, consulting, corporate. You've run teams, carried budgets, and held something together during a year nobody at the company wants to discuss now. You are not underqualified. You are under-read.
People who've been promoted by reputation and are now outside that system. Internally, everyone knew what you were worth. On paper, to strangers, you're starting from zero and it's a horrible feeling.
People whose applications used to turn into conversations and have stopped. A role you wanted went to someone with eleven years less experience, and you've started doing arithmetic about your age that you never used to do.
If that's you, keep reading. If not, this isn't for you.
What we build together
- The excavation session (45 minutes). The part people find strange. I'm not asking what you did. I'm asking what it cost, what would have happened if you hadn't been there, and what you've quietly filed under normal. You'll hear yourself say things out loud that you've never said to anyone.
- Your resume, rebuilt with me. I draft it from what we dug up, then we rework it together until you can defend every line of it. Built around judgment and consequence instead of duties, and decodable in six seconds by someone skimming on a phone.
- Your executive summary. The executive summary is the trailer and the resume is the movie. Most senior resumes have a trailer that gives away nothing.
- Your LinkedIn profile, rebuilt the same way. Headline, About, experience. The version your ideal hiring manager reads as the answer.
- The search terms. Your titles changed to what recruiters type, rather than what your company calls the job internally. This is the single cheapest change on this list and it's the one that most often moves first.
- The level decision, in writing. What you're going for, why, and where your record already justifies it. Frequently the most valuable 45 minutes of the whole thing.
- A short target map. Where roles at your level sit, what they're called there, and who to point this at first.
- The words to go with it. By the end you can say any of this out loud, in a room, without flinching. Nothing goes on your record that you can't defend, and nothing gets written in language you wouldn't use.
I'm not getting paid to make you a nicer looking document. I'm getting paid to make twenty years of your work legible to a stranger in six seconds.
How the 30 days run
Fill in something before we speak
Then the excavation session.
The first pass
I do the first pass on both documents while you get on with your job. You'll have it to read before we speak again.
The rewrite
Second session, and this is the working one. We rewrite it together, line by line, and we make the level decision.
Search terms & target map
You do the last pass, I mark it up, and we land the search terms and the target map.
You have me on message the whole time. You get me, not a VA.
What to expect, honestly
Clients have reported profile views climbing within a fortnight, recruiter approaches for roles that were never posted, and the strange experience of someone describing their career back to them correctly for the first time.
The thing people mention most often has nothing to do with recruiters. Relief. Having something solid to send instead of something you apologise for.
I can't promise you a role and you should be wary of anyone who does. Whether you get hired depends on your sector, the economy, hiring practices that are frequently poor, and decisions made in rooms neither of us will ever sit in. What I can promise is that your assets will be the strongest and clearest version of themselves, and that you will know what you're going for.
Why only 6 a month
Because I'm in it with you, and there's one of me.
Two 45-minute sessions, a drafting pass, and a month of being on message while you work on it — times six. That's the ceiling I can run properly alongside my other clients, without cutting corners on any single one of you.
If all spots are gone this month, I'll tell you when the next one is rather than squeeze you in.
Who this is NOT for
- Anyone below Director. This runs on a long track record with a lot of buried evidence in it, and there has to be enough to dig out.
- Anyone who wants me to invent things they haven't done. I won't, and you'd get caught.
- Anyone who wants a template they can fill in themselves. That exists and it's cheaper.
- Anyone who wants to hand this over and not think about it. You'll be in it with me, and the sessions ask something of you. The clients who get the most out of this treat me as a sparring partner.
- Anyone who wants interview preparation or salary negotiation. That's real work and it's not in this. Say so and I'll tell you honestly whether this is the right thing for you first.
- Anyone hoping a document alone will fix a year of being overlooked. It fixes one thing properly, and it's the right thing to fix first.
Sonal Bahl
Executive Career Strategist
Close to two decades in senior HR roles across industries and geographies — Chile, Belgium, France, India, Uruguay — advising leaders across Europe, the Americas, the Middle East and Africa. I've worked with 450+ senior leaders, reviewed 250,000+ résumés, and sat on the other side of thousands of hiring, promotion and exit decisions.
The pattern is rarely talent. It's signal — how clearly someone's level, scope and impact come across. That's the gap this work closes.
MBA, INSEAD — LinkedIn Top Voice 2024–25 — named one of INSEAD's Alumni of the Month, August 2022 (selected from 18,000+ alumni).
How this works
Thirty days from our first session. Two live sessions, both with me. Everything above delivered and yours to keep.
6 spots this month.
To take one: click here to reserve your spot, and I'll send you the pre-work. We'll usually have your first session inside the week.
I don't chase and I'm not going to push you. You're a grown adult with a mortgage and a calendar and you can make this decision on your own.
Thirty days from now you could still be rewriting it yourself.
Or you could have it done.
One fully rebuilt resume
One fully rebuilt LinkedIn profile
PS. A note on the price, because I'd rather say it than have you wonder. €3,000 is a lot for a document, and if that's what you think this is, don't buy it. What you're paying for is thirty days of somebody who spent eighteen years in hiring sitting on the other side of your twenty years, reading it back to you and telling you what's in there. The document is what's left over at the end. — Sonal
