Executive Career Coaching with a Difference

Perspective before advice. 

I work with senior leaders at moments where judgment matters more than effort. Directors, VPs, and C-suite executives come to me when their experience is strong, but outcomes aren’t matching it — interviews stall, offers feel misaligned, or their profile isn’t landing at the level they know they operate. My work is not about job search tactics alone.
It’s about how decisions are actually made — and how you’re being interpreted when they are.  

Why my perspective is different

I’m an experienced HR Director and career strategist with close to two decades in senior HR roles across multiple industries and geographies.

I’ve lived and worked in Chile, Belgium, France, India, and Uruguay, and advised leaders across Europe, the Americas, the Middle East, and Africa. That global exposure isn’t a footnote — it’s central to how I see patterns, power dynamics, and positioning across cultures and organisations.

I’ve worked with CEOs and executive committees on people strategy, succession, and leadership decisions. I’ve also been deeply involved in hiring, promotion, and exit decisions — from early career roles through to Senior Vice Presidents.

That range matters. It means I understand both:

  • how leaders believe decisions should be made, and

  • how they are actually made under pressure, constraint, and imperfect information.

What I see that most do not

Over the years, I’ve reviewed more than 250,000 resumes and conducted thousands of interviews. I’ve watched some leaders rise quickly while others — equally capable — stalled without clear feedback.

The difference was rarely talent or effort.

It was signal.

How clearly someone could be placed.
How they framed scope and impact.
How much they explained — and what they assumed.

Those patterns are remarkably consistent, even as roles and industries change. My work is built around helping leaders see and correct those signal gaps before they become costly.

This isn’t theoretical

I’ve navigated my own career transitions, including layoffs, stagnation, and moments where motivation dipped. I’ve had to reposition myself across countries, industries, and languages — sometimes starting over entirely.

That lived experience matters, but not because it makes me empathetic.
It matters because it keeps the work grounded in reality.

This is not aspirational advice.
It’s practical counsel informed by how careers actually unfold.

How I work with clients 

I don’t offer one-size-fits-all frameworks or generic career advice.

My work is highly contextual and focused on three things:

  • Executive positioning across resume, LinkedIn, and narrative

  • Senior-level interviews and conversations where judgment is being formed

  • Offer and negotiation strategy when scope, credibility, and compensation are on the line

Clients don’t come to me to feel better.
They come to think more clearly and act with intent. 

Credentials 

I hold an MBA from INSEAD and have served as an official interviewer for INSEAD MBA applicants. I speak English, French, Hindi, and Spanish fluently and conduct advisory work in all four.

These matter insofar as they reinforce my vantage point — not as badges. 

Values, without platitudes

I value long-term relationships over short-term wins, and clarity over compliance.

I believe real progress comes from honest conversations, not motivation or pressure. My role is not to push. It’s to help clients see what they couldn’t see alone — and decide from there.

A practical next step

If you’re navigating a transition, promotion, or high-stakes decision and want an experienced, external perspective, a Gameplan Call is the right place to start. It’s not a sales call. It’s a diagnostic conversation.

Book a Gameplan Call here.

Quiet proof

I’ve worked with countless senior leaders who have:

  • repositioned into roles a level higher

  • secured materially stronger offers

  • changed how they’re perceived in executive rooms

  • regained clarity and leverage at critical moments

The work is subtle. The outcomes are not. Learn more here.

Career Coaching with a Difference

my clients

 

I am an experienced HR Director and Career Strategist with a career spanning nearly two decades in senior HR positions. I've lived and worked in Chile, Belgium, France, India, and Uruguay. I've helped recruit, build and evolve highly talented teams for large companies like GE & PwC, midsize family-owned firms, and startups.

I have worked with CEOs and executive committees, and also with front-line employees. This gives me a unique vantage point to help you with your career, no matter what situation you find yourself in now.

I hold an MBA from INSEAD, one of the leading business schools in the world. 

Relationships over Revenue, Compassion Over Compliance

I am deeply invested in my clients and firmly believe that in this digital era, bringing our Compassionate and Authentic selves to the workplace is the only way that will help generate more growth for everyone.

Service as the only path to happiness

Nothing gives me a bigger high than helping my clients reach their desired outcome - be it a dream job, that coveted promotion, or finding the opportunity to start working again after a long career pause.

What People are saying:

Helped me land and progress through interviews for executive positions

“Sonal was able to rapidly allow me to self-reflect areas of improvement where I had not considered before, i.e. identifying blind spots. The result has been a visible increase in landing and progressing through interviews for executive-level positions. Also, Sonal’s response via telephone and other social media channels to my request has always been within three hours of contact no matter the topic through her thoughtful, honest, direct and friendly approach. I strongly recommend Sonal to all professionals,.”

—Heresh, Business Development Director, London

Sonal helped me view my career with a lot more positivity and hope

“As a career coach, what differentiates Sonal is the fact that she has solid corporate experience coupled with an MBA. This allows her to understand the candidate’s perspective in a unique way. She customized her approach to fit my requirements perfectly. She was always very hands-on and flexible. The “personal branding questionnaire” was a great starting point, and allowed me to truly introspect and understand my career, ambitions, drivers, goals, etc. in a very structured (almost story-like) way. We developed my resume and LinkedIn profile jointly, bringing out not only my career achievements but also my personal brand. Most of all, my experience with Sonal has allowed me to view my career and prospects with a lot more positivity and hope. Thank you, Sonal!”

—Aqueel, Chief Strategy Officer, Dubai

Very real and honest

 

Sonal is a super coach. She listens carefully and has her full attention on you to help you win. She clearly has substantial professional experience in hiring and HR. What she does is helps you to quickly identify what you want to stand out as a message and if something is buried somewhere in the detail, helps you identify it to uncover your own gold. She boosts confidence and has such a pleasant manner with her care and authenticity. Her Linkedin content is so rich, accessible, and funny. I recommend her to everyone. She really is one of a kind - impressive! 

Julie, Senior Anti-Trust Lawyer, Brussels